Published on
August 3, 2025
~
4
min
Lidia Commerce proudly congratulates its partner Nevade for winning the Gold Award in the “Best Business Change and Transformation” category at the Türkiye Customer Experience Awards 2025 (TCXA).
This award recognises the digital transformation led by İhlas Pazarlama and powered by Lidia Commerce’s Marketplace Suite.
This transformation not only digitised a legacy payment model but also redefined what customer-centric commerce looks like in Türkiye.
Nevade became Türkiye’s first and only digital marketplace to support senet-based (promissory note) payments, preserving İhlas Pazarlama’s trusted offline financing model while launching a scalable, omnichannel platform for modern consumers.
Built on the modular Lidia Marketplace Suite, Nevade enabled:
Nevade’s transformation wasn’t just technological; it was strategic.
Working with Lidia Commerce, the team digitised senet approvals, launched a multi-vendor system, and created omnichannel touchpoints, including home visits, in-store kiosks, and mobile apps, for nearly 5,000 field representatives.
The result: a seamless customer journey that merges traditional trust with next-gen e-commerce usability.
“This award is a testament to what happens when vision, agility, and the right technology come together. Together with Nevade, we didn’t just digitize a business model. We reimagined what modern, inclusive commerce looks like,” said Barış Can Muştu, Managing Partner and Head of Customer Experience at Lidia Commerce.
As a Gold Winner of TCXA 2025, Nevade now joins an elite group eligible to compete on the international CXA® stage, representing Türkiye with a transformation that stands out for its scale, impact, and user focus!
The entire Lidia Commerce team extends heartfelt congratulations to Nevade and İhlas Pazarlama for their bold vision, flawless execution, and well-deserved industry recognition.
Together, we’re building the future of commerce: customer-first, digital-forward, and uniquely local.
Lidia Commerce is a digital commerce platform designed with a microservices architecture and an API-first approach, supporting B2C, B2B, and B2B2C (online marketplace) business models. Comprising 18 specialised microservices, it covers all core commerce processes from catalogue management to campaign and content management. Available as a cloud-based or on-premise solution, Lidia Commerce’s modular design and strong integration capabilities enable businesses to streamline, scale, and seamlessly integrate digital operations with other existing systems.
Next Generation of Commerce | Lidia Commerce
Nevade is Türkiye’s first and only digital marketplace built on the trusted senet (promissory note) model, enabling customers to shop securely without the need for credit cards. Designed to make flexible payments more accessible, Nevade blends the familiarity of traditional financing with the convenience of modern e-commerce.
Backed by İhlas Pazarlama, one of Türkiye’s largest and most experienced distribution networks, Nevade offers a seamless omnichannel experience, combining the warmth of face-to-face relationships with powerful digital tools. With a strong focus on trust, inclusivity, and customer experience, Nevade is on a mission to become Türkiye’s most reliable marketplace.
Senetli Al, Kolay Öde! | Kredi Kartsız Senetle Online Alışveriş | Nevade
The Türkiye Customer Experience Awards (TCXA) is a premier national program that celebrates excellence in customer and employee experience across various industries. Organised by Awards International, TCXA follows global CXA® standards and offers a rigorous, independently judged platform for recognising outstanding transformation and innovation.
https://turkiyecxa.com/home
