Published on
July 20, 2026
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4
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Lidia Commerce has launched Lidia PIM Core and opened applications for its Free Access Programme, giving commerce teams the opportunity to experience centralised product information management without an initial software licence investment.
As product ranges expand and the number of digital channels increases, product information often becomes distributed across spreadsheets, e-commerce platforms, marketplaces, internal systems and individual teams. What begins as a manageable catalogue can quickly develop into a complex operational challenge.
Lidia PIM Core is designed to address this fragmentation. It provides a central environment in which organisations can manage product data and digital assets, enrich catalogue content and publish consistent information across their commerce channels.
Every digital sales experience depends on accurate, complete and channel-ready product information. Titles, descriptions, technical attributes, variants, categories, images and other digital assets all influence how quickly a product can be launched and how clearly it can be presented to customers.
When this information is maintained across disconnected systems and files, teams spend more time searching for the latest version, correcting inconsistencies and preparing the same content for multiple destinations. Product launches can slow down, data quality can decline and operational workloads can increase as the catalogue grows.
The challenge is not limited to large enterprises. Growing manufacturers, retailers, distributors and digital-first brands can face the same complexity as soon as they begin managing broader catalogues, multiple teams or more than one sales channel.
A central product information management platform creates a governed source for catalogue content. It allows teams to work with a shared product-data structure while reducing dependence on scattered files and repetitive manual processes.
Lidia PIM Core brings the essential product information management workflow into a single platform. Through the Free Access Programme, participating organisations can experience Lidia PIM’s product management capabilities and evaluate how a centralised model can support their own catalogue operations.
Core use cases include:
This model gives product, e-commerce and operational teams a shared environment in which to manage catalogue content. Instead of rebuilding or reconciling information for each channel, teams can maintain a controlled product record and adapt content to the requirements of its destination.
Centralisation is only one part of effective product information management. Commerce teams also need to ensure that each product record is complete, understandable and ready for publication.
Different channels may require different titles, descriptions, image formats, category structures or mandatory attributes. A marketplace listing, brand website and B2B portal may all present the same product differently while relying on the same underlying information.
Lidia PIM helps teams manage this relationship between the central product record and channel-specific content. Product data and digital assets can be maintained together, enriched through a structured workflow and prepared for consistent publication across commerce touchpoints.
The result is a more controlled approach to product launches and catalogue updates. When core information changes, teams have a central point from which to manage that change instead of correcting multiple files and systems independently.
Lidia PIM Core is relevant for organisations that have outgrown spreadsheet-led product management or want to establish a stronger foundation before catalogue and channel complexity increases.
It can support:
The Free Access Programme gives these teams a practical way to explore the platform using their own product-management needs and understand where centralisation can remove friction from existing processes.
Product information becomes more valuable when it can move reliably across the wider commerce environment. PIM should therefore not be treated as an isolated content repository; it is part of the operating foundation that connects products with sales channels and customer experiences.
Lidia Commerce positions product information management within a broader modular digital commerce platform. As an organisation’s needs develop, a central product-data capability can support e-commerce, B2B, marketplace and other digital commerce models while connecting with existing business systems.
This modular approach allows teams to begin with a specific operational need, such as centralising product content, and build from that foundation over time. It also supports a more incremental path to modernisation, without requiring every part of the commerce landscape to be replaced at once.
By opening access to Lidia PIM Core, Lidia Commerce aims to make structured product information management available to more organisations and help teams experience the operational value of managing catalogue data from a single point.
Applications for the Lidia PIM Free Access Programme are now open.
Organisations interested in centralising product information, enriching catalogue content and distributing consistent data across their sales channels can apply through the programme link:
Apply for Lidia PIM free access
Lidia Commerce is a modular digital commerce platform supporting B2C, B2B and B2B2C business models. Its API-first architecture helps enterprises manage and scale digital commerce operations while integrating with existing ERP, CRM, e-commerce, portal, mobile and operational systems.
The Lidia Commerce product family includes capabilities for product information management, B2B and B2C commerce, marketplaces, B2E, B2F and D2C models.
